ABSTRACT
When you apply Six Sigma to increase your organization’s market share or top-line revenue, as opposed to simply reducing your costs, it is all about value gaps. As discussed in earlier chapters, value is a leading indicator of market share and profitability. In fact, organizations that have a sustainable value advantage, or a positive value gap between themselves and a competitor, are also likely to be market share and profitability leaders. Conversely, organizations that have no value advantage, or worse, are value laggards, and will surely be also-rans from a market performance standpoint.
