ABSTRACT
Strategy is a simple word but one with a complex meaning: generalship and theartofwar.Thischapterdiscussestheartofwar,awarinthevariousfood marketplaceswhereacompanyndsitscustomers.Allcompaniesviewith oneanothertodefeatcompetingcompanieswithproductssimilartotheir own.Defeatisnottoostrongawordtodescribeactivitiesinthemarketplace: a more appropriate and euphemistic expression is to gain greater or more market share than their rivals.
