While underlining the necessity of rich understanding of the environment to be modeled and the usage of ontology-based approaches to do so, it is also important to dynamically adapt domain ontologies to different contexts and usages. This is one of the main features of the knowledge society (Stehr, 1994), (David & Foray, 2002) and many of the idea creation processes, experience actionalizing and usages that define expert collaboration in different application domains (e.g. construction), which, in their turn, are believed to rely on extensive usage of services (Demirkan et al. 2008).