ABSTRACT
According to Steve Allison, Midway’s Chief Marketing Officer (not to mention their Senior Vice President), “93 percent of new IP fails in the marketplace.” Allison, in an interview with N’ai Croal for Level Up, went on to claim that, “While the 90-plus review scores and armfuls of awards create the perception that titles like Psychonauts, Shadow of the Colossus, Okami and other great pieces of work were big successes...they were big financial disappointments and money losers. The truth is that there is no correlation between review scores and commercial success.”
