ABSTRACT
This chapter focuses on the use of Internet technologies to build communities and value in the extended enterprise. The use of portals, intranets, extranets, and shared virtual environments pose opportunities, challenges, and new mechanisms for community development in an increasingly geographically distributed workforce. An organization’s availability and profitability throughout the Internet depends on successful resolution of the human-readable name to its registered numeric Internet Protocol address, used by computers to identify a particular destination. Compromise of the registration service entry can result in traffic being redirected to an undesirable location or outright loss of access to the desired Internet resource. Enterprises must consider the global nature of the Internet when securing online naming and when competing for attention in the worldwide online marketplace. As enterprise networks become increasingly extended, challenges will arise for control and management of content and name resolution services that are critical to operations depending on Internet connectivity.
