ABSTRACT
Strategic Planning Strategic planning is a process of defining the mission and long-range objectives for conducting the business and developing the strategies for achieving them (Speweek and Hill, 1993) (Figures 6.1 and 6.2). It is a dynamic process of continuously looking at your current situation and plotting your next move. is requires a solid understanding of the organization as well as an understanding about the
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environment in which the organization operates. e best organizations are always engaged in some form of strategic planning, for example:
Corporations often experience cyclical periods of growth and downturns instead of sustainable growth. Why?
