ABSTRACT

Key Points ◾ Outlines the futuristic carbon issues that will impact businesses along the four dimensions

of economy, technology, processes, and sociology ◾ Discusses the changes in the business models expected in the new carbon economy ◾ Presents existing and up coming business and economic trends in the context of the

environment ◾ Relates Cloud computing and environmental intelligence ◾ Highlights the dichotomy between developed and developing economies in terms of carbon

control ◾ Discusses the increasing role of social media networks in Green IT ◾ Discusses the role of GRID computing in environmental intelligence

Introduction Green IT and the entire environmental sustainability domain are moving rapidly. Besides that, it is also a relatively nascent domain that requires continuous attention as the speed of technological development impacts carbon emissions and the business in many unexpected ways. Technologies increase emissions and they also create possibilities of reducing them. One can easily paraphrase David Kirkpatrick* when he says that “ e age of computing has barely begun”; in fact, the age of Green IT is yet to begin.