The Market’s Conquest

The impact of the marketing plan will be proportional to the effort invested in its construction, as well as of the position top management has given to marketing operations. The longer-term goal of the marketing effort is that of developing an effective master plan for the market’s conquest. The sales staff has to be properly selected, trained, informed, and managed within the roadmap established by the marketing plan. Marketing monitors sales and salesmen results through the establishment of a competent quantitative business plan. The making of a marketing master plan must involve a careful look at the products, stressing flexibility, emphasizing customer service, and justifying costs. Crucial differences exist in an overseas marketing analysis as contrasted to a domestic one. The objectives used in making a marketing plan should be noncontradictory to other objectives that are already established. An alert marketing management should use all available means for improving efficiency at any opportunity.