ABSTRACT
As we have discussed in this book, the advent of Internet retailing produced a fundamentally new value proposition to the consumer: easy access to convenient ordering with seemingly in–nite selection. For example, rather than dropping by the local Barnes & Noble superstore and physically sifting through the 150,000 titles on the shelves, Amazon’s online shopper browses more than 4 million titles from a personal computer using a search engine and the collective insight of millions of other consumers to inform the decision.
