ABSTRACT
In early 2004, Jon Nordmark and his management team (Figure 18.1) sat down to review the most recent sales numbers for the holiday season with much anticipation. us far, it had been quite a ride for eBags management. e company had survived the “tech bust” of 2000 to 2002 relatively unscathed and was one of the few Internet retailers to turn a pro–t. In December they had been named one of Internet Retailer magazine’s top 50 websites. Now, the –nancial statements before them indicated their company could boast of a seventh consecutive quarter with a positive cash ®ow and second consecutive quarter of pro–ts.
