ABSTRACT
The insurance industry is a business that needs face-to-face contact with customers and proactive motivation to provide services for satisfying the customers needs, in order to encourage them to continue insurance and/or re-buy products, which is the main revenue source of the industry. Due to its characteristics, the insurance industry may need up-to-date information to modify the products or services that may attract the attention of potential customers. Therefore, the best data source is market surveys. The results of surveys may provide inherent information on customers, such as needs and the acceptance of products and service.
