ABSTRACT
Introduction Cities and regions must be made-and kept-attractive to businesses and their prospective workforce either to attract new businesses or to retain those businesses already in the community. Facility location options are plentiful, and the competition to land employers by other communities is often fierce. e differentiating factors that sway site location decision makers one way or the other are potentially as numerous as the number of decision makers involved. Local leadership cannot rely on mere marketing to make the city, county, or region the location of choice to specific companies or industry segments. One is able to market a place successfully only if the “product” meets the criteria sought.
