ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book addresses the background of the practice. It reviews and assessment of the people. The book looks at the outside world. It also looks at our business relationships and the demographic and economic conditions of our service area. The book looks inward, assessing our services, customers, and facilities. It also looks at our customers and how we interact with them. The book focuses on our marketing plan, assessing our competitors and a plan for marketing our practice. It looks at regulatory and compliance issues. The book works on our finances and our financial plan. It analyzes management support issues that are critical in medical practice management. The book outlines a plan to prepare for an interruption in our business operations from, for example, a natural or manmade disaster.
