Shaping and Managing Your Medical Tourism/Health Travel Product O’ering

As you begin development of your medical tourism and hospital’s general marketing plan, you need to design an oering that meets your target customers’ needs or wants. ese customers are going to judge your oering by looking at four basic elements: the included features of the package price, the quality of your service as the patient perceives it, the services mix that you oer, and the price you charge.