This chapter will start building the strategy map. The strategy-building exercise is usually accomplished over a 3 to 5 day period in an off-site location to avoid distractions. The team is locked in, similar to the visioning exercise in the last chapter, and they give their full attention to creating an effective and useful strategy for the organization. The next few chapters will each discuss the components of the strategy map, how it should be constructed, and what it means.