Volunteer and Donations Management 2.0: How Social Media Has Revolutionized the Management and Recruitment of People and Supplies

Chapter Objectives ◾ To understand the potential impact of social media and Web 2.0 systems on

secondary emergency management functions such as volunteer and donations management

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◾ To identify and understand the impact of social media demographics on volunteerism and donations generation

◾ To understand the context of national volunteerism and donations management standards within social media use and utilization

◾ To identify social media systems that are optimally utilized for volunteerism and donations management

◾ To identify measurements of success for social media use in support of donations and volunteerism management

Demographics of Volunteerism Volunteerism has always been commonplace to address day-to-day individual, family, and community needs. Because these needs are compounded during emergencies and disasters, the need to utilize and manage both aœliated and unaf-„liated volunteers has long been a necessary challenge to emergency management. Unfortunately, this process is often time consuming and resource intensive, which can be undermining to the time sensitivity of emergency response and recovery. Consequently, it is time for modern emergency managers to begin to embrace the in§uence and impact of social media and Web 2.0 tools on volunteer management.