Market share increase and market situation analysis Let’s posit that a new product has been developed that has differentiation advantages in its core performance fundamentals and fully satis‚es the customer-preferred attributes identi‚ed via an importance satisfaction gap analysis. All the reliability issues have been found, corrective actions have been taken according to the results of failure analysis, and the effectiveness of those actions has been con‚rmed through retesting. Now the market share will remain high and possibly increase. However, it will not increase endlessly. It will ‚nally reach a limit.