ABSTRACT
In general, research enquiry about the United Kingdom hotel and hospi tality industry and its participants is steadily accruing, although in a fairly haphazard fashion. Its development has often been reported as being hin dered by a lack of understanding and communication between academics and practitioners. Gaining access to key participants within organizations is problematic, and using methodologies that are deemed useful for hotel practitioners are seen to be of key importance (Brotherton, 1999).
