ABSTRACT
Most professionals, when they think of social networking at all, think in terms of Facebook and Twitter. Many managers see great potential in these kinds of tools. Social networks are a great way of spreading useful information to employees; some people tend to check their Facebook account more often than their e-mail; sometimes information is lost in employee e-mail accounts. Salesforce.com, the enterprise customer relationship management (CRM) giant, has begun to involve itself in providing social networking capabilities. Intellipedia includes information on the regions, people, and issues of interest to the communities using its host networks. Some view Intellipedia as risky because it allows more information to be viewed and shared, but most agree that it is worth the risk. A variety of business intelligence, artificial intelligence, and content management methodologies and tools are the framework under which knowledge management operates.
