Some business analysts, Information Technology professionals, and subject matter experts might consider “selling” a team development plan to individuals with more power and authority a harder challenge than creating one. To successfully gain buy-in and commitment for the team development plan, it is first necessary to create a mental template of the steps to follow. When applying Attention, Interest, Commitment, Action to “selling” the team development plan, the project manager or business analyst can organize the central message in advance very efficiently. It is important to identify opportunities to communicate relevant information related to the team development plan at project meetings and other gatherings, in emails and on intra-organizational websites. Modeling is not easy for project managers and business analysts, especially in project environments where the team development plan is not generally known, used, or accepted. Demonstrate through people actions the vision, principles, and norms in the team development plan for members to observe, admire, and emulate.