ABSTRACT
This chapter provides an overview of the mobility opportunities, the benefits of mobility, the various mobility solutions available for the retail industry, and a case study of a mobility solution for in-store operations management. Depending on the type of services and the beneficiaries, mobility in the retail industry can be grouped into the following two categories: mobility solutions for retailers and mobility solutions for consumers. Retail mobility solutions for consumers are focused on providing a personalized shopping experience to the customers. Mobility solutions when combined with automatic identification and data collection techniques such as radio frequency identification and barcode labels can effectively manage most of the in-store operations. Some retailers carry goods or products that are either perishable or may have limited shelf-life. The price check mobility solution helps customers to find out the price of a product by a simple scanning or photo capture of the product tag.
