ABSTRACT
As we have argued throughout this book, the healthcare industry is clearly an industry in transition. Like other industries that have traveled this route before, healthcare faces unprecedented change. However, unlike others, the assaults are coming simultaneously from all four of the factors that create transition in any industry-significant changes in the regulatory environment, a dynamic and rapidly changing competitive landscape, shifts in technology, and changing market expectations. In the face of this, all industry players must challenge fundamental assumptions about their business models, how they go to market, the types of products and services they offer, the nature of their customer base, and the competencies that will be critical to continued success.
