ABSTRACT
The leisure and tourism industry is one of the leading global economic activities, a multi-billion-dollar industry with 700 million international travellers per year around the world. This fact is supported by the growth in tourism numbers worldwide (WTO, 2000). Recently, one of the growing attraction that can attract people to travel and experience new place is by attending festivals or events. This is supported by (Getz, 1991; Scott, 1996) whose have mentioned that festival and event tourism has been one of the fastest growing sections of the world leisure industry in the past couple of decades. On the subject of events, various researchers give attention on event motivation that approached the subject based on earlier theories of tourist motivation. The most accepted theory - by the event researchers - is the “push” and “pull” factors theory implied by Crompton (1979) and Iso-Ahola, (1982).
