ABSTRACT
Today, being able to stay competitive for the establishments depends on mainly to define themselves completely distinctive, re-create their basic strategies, rediscover the sector they are in and make difference in all their goods and services. In this respect, the most important element that makes an organization successful for a long term is to be innovative (Zerenler et al., 2007). In this context, innovation is regarded as one of the main sources to obtain competitive advantage (Deveciog˘lu, 2008; Gemlik et al., 2009; Güles¸ and Bülbül, 2004; Porter, 1998; Makridakis, 1998; Higgins, 1999).
