ABSTRACT
The entire food souvenir market in Taiwan in 2007 was U$100 million with consumption power. Their main products are traditional snacks such as rice cakes and vegetable pies that are made with unique local ingredients. These foods are popular with locals and tourists from different provinces
FIGURE 31.1 Value creation of e-commerce. (Adapted from Amit, R. and Zott, C. 2001. Strategic Management Journal, 22(6), 493-520.)
and countries as souvenir products. Most of them are sold either for immediate consumption or packaged for later. The market size of the food souvenir market in Hualien was approximately U$2 million in 2007 (Economic Daily News, 2008).
