ABSTRACT
The definition of an attitude has been given variously as: ‘a mental and neural state of readiness, organized through experience, exerting a directive or dynamic influence upon the individual’s response to all objects and situations with which it is related’ (Allport); and ‘an enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of the individual’s world’ (Krech & Crutchfield). They are mutually consistent and internally consistent.
