ABSTRACT
Most business leaders and managers today understand innovation as a breakthrough product, technology, or service that forever changes the business model and the competitive landscape. Innovation is the product of creative thought. For many innovations, this is true. The problem lies in thinking that innovation is a unique, one-time event. This type of event is unplanned and generally occurs purely by chance (luck). It is only when the stars align, the experts suddenly “create” something unique, or some unexplained event reveals an opportunity that innovation (magically) occurs. Our question at Global Targeting, Inc. is whether you trust “chance” to guide your business and whether the business can afford to trust its existence (or profitability) to luck. If you want more than luck to drive innovation, then consider our perspective and our process for ongoing innovation success.
