Eric Schuh has been interested in games ever since a square white ball bleeped and blooped across his screen in the early 1970s. He has been a member of the Games User Research team since 2002. In that time, he's worked on franchises such as Fable, Project Gotham Racing, Forza, and Crackdown, developing innovative research techniques to answer complex research questions. Eric has a long history doing user research on how people use technology dating back to 1993, working on projects as varied as MSN, Access, printers, and network administration tools. Not a bad career for a guy who almost, but not quite, got his PhD from the University of Washington in social psychology.