Interview with Don Norman, Principal in the Nielsen-Norman Group, and

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ABSTRACT

DonNormanisco-directorofthejointMBA/Engineering programatNorthwesternUniversitythatemphasizes designandoperations,cofounderoftheNielsenNorman Group,andformervicepresidentatAppleComputer.He servesonnumerousadvisoryboards.Hehasreceived honorarydegreesfromtheUniversityofPadova(Italy) andtheTechnicalUniversityofDelft(Netherlands),and theBenjaminFranklinMedalinComputer&Cognitive

SciencefromtheFranklinInstitute.HeiswellknownforhisbooksTheDesignof EverydayThingsandEmotionalDesign.Hislatestbook,TheDesignofFutureThings, discussestherolethatautomationplaysinsucheverydayplacesasthehome,and automobile.Helivesatwww.jnd.org.

Interview with Don Norman, Principal in the Nielsen-Norman Group, and Professor, Northwestern University

Interview with Don Norman, Principal in the Nielsen-Norman Group, and Professor, Northwestern University

ABSTRACT