ABSTRACT
As discussed in the first section of this book, social media systems such as Facebook, Twitter, Tumblr, Pinterest, and YouTube are inherently built upon community, conversations, and relationships between individuals and organizations. These connections are vastly widening the natural, virtual, and occasionally artificial networks between people. In turn, these networks have created individual and interconnected communities that share similar and sometimes divergent ideas about particular issues that are either of local importance or more global in nature.
