ABSTRACT
Rheology is the science that studies the ow and deformations of solids and uids under the inuence of mechanical forces. The rheological measurements of a product in different manufacturing stages can be useful for quality control purposes. The microstructure of a product can also be correlated with its rheological behavior, allowing the development of new materials. Rheometry permits attainment of rheological equations that are applied in engineering processes, particularly unit operations that involve heat and momentum transfer. Finally, knowing consumer preferences, it is possible to design a product that fullls these preferences since rheological properties are well correlated with sensorial attributes.
