ABSTRACT
A DECADE IN THE LIFE OF A COSMETIC SURGERY PUBLICIST It’s diffi cult to encompass just how much the industry and people’s expectations surrounding cosmetic surgery and aesthetic treatments have changed in the last ten years. But I’m sure that most practitioners, publicists (and the public itself) would agree that there’s clearly been an increase in hysterical reporting in the consumer press, with journalists on a never-ending quest for what’s new, sexy, lurid and bizarre.
