ABSTRACT
Risk management is perhaps one of the most important activities of any enterprise or household in support of its smooth and ecient operation. This is especially true when we are ready to see the goal of mastering risk as not restricted to be on defensive terms. Risk management is about how individuals and rms actively, proactively, or sometimes reactively, select the types and levels of risk that are appropriate and benecial to assume. Some have held a defensive view of risk management, which makes sense from a pure risk perspective, that is if the focus of risk management was solely on pure risk. However, as was studied in Chapter 1, the range of risks is wide, with pure risk being important but only a subset of the risks.
