Research is often presented in very abridged packages: slideshows, journal articles, books, or maybe even websites. These presentation documents announce a project’s findings and try to convince us that the results are correct (Mesirov, 2010). It’s important to remember that these documents are not the research. Especially in the computational and statistical sciences, these documents are the “advertising”. The research is the “full software environment, code, and data that produced the results” (Buckheit and Donohue, 1995; Donohue, 2010, 385). When we separate the research from its advertisement we are making it dicult for others to verify the findings by reproducing them.