ABSTRACT
The increased awareness of environmental and climate change challenges in the society in general too often has a tendency to focus on problems and difficulties. However, they also create possibilities, new markets, and inspire technology development. One of the main topics in the Norwegian environmental database for the cement and concrete industry, www.miljobasen.no, is the key word new possibilities. Of 1165 references in the database in May 2011, 173 were about new possibilities or have information in this direction.
