There is at least one point in the history of any organization when you have to change dramatically to rise to the next level of performance. Miss that moment and you start to decline.

Andrew S. Grove, 1936-present Engineer, Author, Business Leader

Your organization is already achieving a level of success, and customers are generally pleased with the deliverables and operational performance. The value customers are receiving is reasonable compared to the current market, and your employees are generally satisfied and turnover is competitive with others.