Before any organization can begin its journey, it must know from where it is starting. It is this critical step that creates the foundation for the “buy-in” required to take people, processes, and technology through a transformational journey. Arming yourself with critical information about your organization’s COS-Q (cost, operations, service, and quality of care) allows the appropriate management of variables that will guide a project toward a future vision. Identifying and capturing the relevant data, analyzing it correctly, and converting it into actionable intelligence is the key to adapting within the current healthcare environment.