ABSTRACT
The intertwining of culture, politics, religion and economy is practiced in social transformation, and is said to be represented with the form of museumfication (Waidacher, 2005:86). The major income of a museum comes from the museum commodities, whilst the core value of a museum brand lies in its collection. The derivation commodities of the collection, therefore, are the product with both cultural and commercial values of a museum, and an innovative museum service which can be recreated by the whole processes of interpretation, translation and representation of the cultural symbols in the museum collection. In addition to the functional value, the commodities’ type, colour and symbols can easily express cultural messages by their apparent cultural connotation. Keeping the identification of cultural image and the knowledge of cultural connotation, hence become the key factors of cultural and creative industry when designing the forms, colours and symbols of the derivation commodities.
