ABSTRACT
The low relative price of poultry meat and shifting consumer preferences have expanded poultry meat share of global meat output. In 2001, broad-based output gains were realized in most regions with that of developing countries growing by 3 percent. Global per capita consumption inched up slightly, from 11.2 to 11.3 kilograms/caput. While consumers in developing countries increased their intake slightly to 7.7 kg in 2001, shifting meat consumption preferences in the European Community, a region that accounts for only 13 percent of global consumption but accounted for almost 30 percent of the consumption gains in 2001, pushed up the average intake in developed countries from 24.1 to 24.8 kilograms/caput. Consumer preferences for poultry prompted global poultry trade to increase 4 percent in 2001 to 7.6 million tones, pushing up poultry’s share of global meat trade to 44 percent. Asia, mainly China, is one of the largest poultry markets, resulted from lower domestic
prices, as excess supplies built up due to Avian Flu problems that limited exports (1).
