ABSTRACT
Previous studies have focused on the relationship between the effectiveness of a website and purchase intention (Ranaweera, Bansal & McDougall, 2008; Thongpapani & Ashraf, 2011; Woodside, Vicente & Duque, 2011). Nevertheless, examining website usefulness and ease of use as a function of specific website characteristics and its impact on intentions to visit the destination is still at infancy stage (Kaplanidou & Vogt, 2006). Therefore by using the Technology Acceptance Model (TAM) model, this study investigates consumers’ perceived ease of use and perceived usefulness of website in inducing consumers’ visit intention to homestay.
