ABSTRACT
By the time the nal issue of THE RAINBOW magazine was published in May 1993, it had served 155 consecutive monthly issues to hundreds of thousands of Color Computer enthusiasts for over 11 years. In contrast to most of today’s slick computer magazines that place a premium on white space and novices, THE RAINBOW’s pages mirrored that of its best contemporaries. It was packed with pages of detailed information that appealed not only to new users but also expert hobbyists and engineers, reecting the demographic of the era’s pioneering computer owners. During its lifetime, THE RAINBOW taught readers of all ages how to use their CoCos, helped to foster the creation of numerous soware and hardware businesses, and employed dozens of talented individuals. Best of all, like many good success stories, it started out modestly, in an upstairs bedroom on the outskirts of Louisville, Kentucky, in 1981.
