ABSTRACT
History showed that makeup has been used since as early as the Ancient Egyptians, and the Ancient Egyptians had many reason for using makeup. Indeed, makeup was used to increase the attractiveness of their appearances, but also for sun protection and medical applications. For a long time considered as an art, makeup entered, with the development of the cinema and the television, a phase of science and technique geared toward helping the aesthetic preoccupations of the women. Over this century, the role of the makeup has been changing with the changing culture of society. However, central themes are easily recognizable through each decade. The natural look of perfection continues today, as does the goal of restoring youth and looking younger. To be always performing to satisfy consumers, who are more and more knowledgeable and demanding, the cosmetics industry has experienced some signicant changes to create more sophisticated and innovative cosmetic products that perform more than their basic role, for example, foundations with high sun protection factor (SPF) and ultraviolet (UV) A/B protection, or lipsticks with moisturizing, no-transfer, and long-lasting effects. All these evolutions could not have appeared without the progress of chemistry, which made pigments easier to formulate and brought about polymers that improve the sensory and physicochemical properties of makeup products. Scientic research has also generated pigments with new optical properties in order to create spectacular effects on the skin surface and has made possible the incorporation of certain raw materials currently used in skin care products. Thus, in the last few years, new hybrid products (all-in-one creams) are breaking the line between makeup and care. For example, blemish balm (BB) creams and, more recently, color control (CC) creams are used to instantly correct the complexion of and balance the skin and to protect its youthful appearance. They can also combine the antiaging and moisturizing power of a skin care product with the immediate complexion-enhancing and even-toning properties of a tinted moisturizer and defend the skin against environmental stress with broad-spectrum UVA and UVB protection. Makeup products contribute also in a signicant way to the general health and well-being of women. They have a major role, which is to provide psychological stimulation to satisfy personal desires for self-improvement, self-adornment, and good grooming for one’s own sense of well-being and for the general attention or attraction of others [1,2]. This heightened technology of makeup products, the sensory interactions based on the skin-brain connection, and ever-stronger
claims are today accompanied by the development of specic evaluation methods used to quantify these improvements and to prove the claimed efcacy.
