ABSTRACT
New ideas and concepts are the lifeblood of most organizations today. —e value proposition approach is the heart that pumps the most important and relevant ideas and concepts through an organization’s businesses. No matter how good the pump is, if you don’t have an abundance of subject matter, the system soon runs dry and the organization becomes obsolete. —e challenge that many organizations face is how you turn all your employees into entrepreneurs who are actively searching for ideas and concepts that will add value to the organization. In most organizations, employees are not challenged or motivated to question the status quo and nd better ways of doing things. Literally billions of dollars are lost due to the lack of incentive and ability of those employees closest to the problems to document adequately the ideas they have. Even when they do have the ability, many people are reluctant to take the time to document the problem or suggest improvement. In most cases, there are many improvement opportunities and problems that rst-level employees face every day that are not brought to anyone’s attention. As a result, many of our troublesome processes are considered to be functioning e‹ectively when they really have the potential of functioning far more e¢ciently.
