ABSTRACT

How will your organization compete? Will it be through speed and agility, exceptional service, or technology? Will your products redefine your customer experience? Customers buy our execution; philanthropists participate in charities that succeed. Government agencies compete within the broader government for limited funding and experienced resources. Make no mistake; all organizations compete. Our competitive strategy comes to life through our projects and operations. Not-for-profit organizations compete for attention, public support, and scarce donations. Even universities compete.