ABSTRACT
Persuasion encourages someone to do something once. Influence is about encouraging them to keep on doing something and to keep on supporting you. It lasts and is based on voluntary commitment. Influence is the gift that keeps on giving. There are ways of persuading people to do something once. It can be even harder to persuade the same person a second time, because this time he or she will be more cautious. However, if you have influenced someone well, he or she will keep returning to you time and again. Persuasion is a quick fix; influence is the lasting solution.
