ABSTRACT
Let’s start with a brief calibration tangent. In marketing, targeting a customer first requires an analysis of all potential buyers for your product. Next, all the buyers are segmented by their particular desires or interests to form your initial target market. It is important not to market to the entire population, because if your product does not meet the needs of these buyers, it would be financially wasteful to pursue them. Those segmented buyers whose interests are matched by your product become your initial target.
