ABSTRACT
These occurrences are primarily due to isolation of these products from their matrix in the systems of medicine, disregarding the cautions, dosage, indications, and so on, mentioned in the traditional system. It would only be rational to explore and understand the traditional use of naturals and nutritionals of these systems for avoiding such reactions. Though Ayurveda and traditional Chinese medicine offer a vast potential for innovation in nutraceuticals and functional foods, it is vital that precise guidelines and data substantiating health claims are evolved. In India, the new Food Safety and Standards Authority of India (FSSAI) guidelines do not permit disclaimer like that issued by the FDA.5 Notwithstanding signicant and useful guidelines, bureaucratic interference and delays have thwarted the progress and market growth of nutraceuticals in India.6
