ABSTRACT
Technology deployment, or transitioning innovation into use, is the natural objective of anyone who develops an innovation. Despite the old saw “build a better mousetrap, and the world will beat a path to your door,” the particular power or utility of a technological innovation is just one of the criteria for successful technology deployment. Technology deployment takes place within a society of (potential) users, which may (or may not) adopt the innovation. Innovators seek to deploy their innovation, but success is in the control of users who may adopt it. The economic circumstances of that society of potential users, as well as its mores (i.e., formal or informal moral attitudes), also play important roles in the success (or failure) of a technological deployment. Furthermore, the ongoing advance of technology, independent of the technology in question, as well as evolving demands from consumers in society, creates forces that affect a society’s adoption choice.
