ABSTRACT
In private service, the menu is still everything, but it is often a case of the tail wagging the dog. When you open a restaurant, you are asking people to come on your turf to see what you have to offer. If you are good at what you do, 98 of 100 people will like or at least respect your offerings. The other two-well, either you or they are having a bad day. These are acceptable odds.
