ABSTRACT
Companies invest money, staff, and equipment in new product development. Developing new food products is a reward for the company when it meets the consumers’ needs and demands. On the other hand, possibility of failures of the new food products in the marketplace is a frightening risk for the companies. To minimize the risks, the companies should adopt a multidisciplinary approach. The new food product development process requires multidisciplinary teamwork (Figure 7.1).
